Ofcom has begun a consultation on the introduction of a code to prevent undue discrimination between broadcast advertisers. Ofcom has a duty under the Communications Act 2003 to set standards for the content of television and radio programmes, including to prevent undue discrimination between advertisers.
Responses are requested by 2 December 2011, and it is hoped that the code will allow broadcasters to self-assess whether advertising behaviour is discriminatory and, even if it is, whether it is justified.
The consultation document can be found here.
